Display Advertising

Banner ads remain a cornerstone of the online economy in 2024. Whether you want to monetize your website or promote your product/service, banner advertising is an efficient solution. Designing an effective banner ad involves considering its size, message, and design, as these factors significantly impact click-through rates and conversion rates. Therefore, it is crucial to understand the importance of banner ad sizes and identifying the most effective dimensions.

Banner ads are graphical advertisements displayed on web pages in various sizes and formats, containing embedded links to advertiser websites. Clicking on these ads redirects visitors to the advertiser’s page. For over two decades, banner advertising has been a vital tool for advertisers to promote their products and services. These ads are commonly known by different names such as square ads, leaderboard ads, skyscraper ads, or mobile leaderboard ads, based on their size and the device they’re displayed on. Publishers typically position banner ads at the front, bottom, or side of a page, allocating high-traffic areas on their websites to showcase them. Advertisers secure this ad space either through ad networks or direct negotiations.

If you want to advertise on Vegas Best Awards, you only need to provide two PNG or WebP in the following dimensions:

1024px x 165px

1024 x 165 banner ad

757px x 1024px

757 x 1024

Common Sizes

However, the size of your banner ad varies based on the purpose of your ad campaign. The most common banner ad sizes are:

468px x 60px

468 x 60

728px x 90px

728 x 90

970px x 90px

970 x 90

320px x 50px

320 x 50

250px x 250px

250 x 250

200px x 200px

200 x 200

300px x 250px

300 x 250

336px x 280px

336 x 280

120px x 600px

160px x 600px

160 x 600

300px x 600px

300 x 600